2. We think we have unlimited options.
Gottlieb: "You walk into a store and you know you want a sweater and it has to go with this outfit and it has to be this color, and you'd like to be on sale. You find something great, but you wonder if there's something better out there, so you keep searching. In the end, after three more weeks of searching for the perfect sweater-was it so much better than the one you could have bought originally? Whether it's with men o r sweaters…if you just think you have unlimited options for the rest of your life, of course you'll keep looking, who wouldn't?"